Logika mediów

"Media logic refers to the particular institutionally structured features of a medium, the ensemble of technical and organisational attributes which impact on what gets represented in the medium and how it gets done. In other words, media logic pOints to specific forms and processes which organise the work done within a particular medium. Yet, media logic also indicates the cultural competence and frames of perception of audiences/users, which in turn reinforces how production within the medium takes place"